When the new owner of Eaglehawk Dental took over, they had a clear vision: modernize the brand while maintaining its core values of trust, compassion, and high-quality dental care. They approached us to create a cohesive brand identity that would reflect these principles across all touchpoints, including a new website, branding, stationery, bags, uniforms, and social media presence.
STRATEGY
Building a Patient-Centric Identity
To ensure the rebranding aligned with Eaglehawk Dental’s mission, we conducted a deep dive into their brand attributes. Key insights revealed that the clinic’s core values revolved around compassion, patient trust, and ethical dentistry. We needed to translate these values into a visual and verbal identity that resonated with both existing and new patients.
Our goal was to strike the right balance—modernizing the brand while preserving its warmth and credibility.
APPROACH
Brand Identity
To create a visual identity that feels both professional and inviting, we designed a sleek yet friendly logo. The mouth mirror encircling a tooth represents both precision and attentive care—key qualities of any trusted dental practice. To further enhance the brand’s personality, we introduced a fresh green color palette, symbolizing health, renewal, and trust.
DIGITAL DESIGN
Website & Social Media Creatives
A brand’s digital presence is often its first impression, so we reimagined Eaglehawk Dental’s website with a clean, intuitive layout. The new design ensures seamless navigation, making it easy for patients to access information, book appointments, and learn more about the clinic’s services. To enhance engagement, we developed a patient-centric content strategy, featuring educational blogs, real patient testimonials, and clear, concise service descriptions that make dental care approachable and understandable.
In today’s digital landscape, a strong social media presence is essential for building trust and engagement. We crafted a strategy that highlights patient education, success stories, and behind-the-scenes insights, allowing Eaglehawk Dental to connect authentically with its audience. Every graphic, post, and interaction was carefully designed to align with the new branding, creating a seamless and engaging online experience that extends the brand’s values beyond the clinic walls.
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GRAPHIC DESIGN
Print & Marketing Collateral
A cohesive brand extends beyond digital spaces, so we designed stationery, appointment cards, and patient welcome kits that reinforce professionalism and consistency. To further enhance the in-clinic experience, we created custom-designed bags and uniforms, ensuring that every patient interaction—from the front desk to the treatment chair—reflects the brand’s fresh and reassuring image.
The Outcome: A Confident, Recognizable Brand
The rebranding successfully positioned Eaglehawk Dental as a caring and professional, patient-first dental practice. The new identity not only improved brand recognition but also strengthened patient trust and engagement.
